Territory Sales Manager

• A rare opportunity to shape a market from the ground up

• Assist in the launch of STIHL’s direct-to-market strategy 

• Inspire STIHL dealers, drive engagement and maximise sales potential

Job Description: Territory Sales Manager

Excellent basic salary plus a 20% bonus opportunity, fully expensed company vehicle, fuel card, 25 days holiday, generous pension provision, private medical and dental schemes, workwear and product discounts

As a Territory Sales Manager, you will play a central role in launching STIHL’s direct-to-market approach in Northern Ireland and the Republic of Ireland. You will combine commercial insight, structured planning and relationship-building skills to assess, prioritise and grow the territory.

Key Responsibilities

• Visit potential STIHL dealers to understand their perception of STIHL and assess each customer’s commercial value and growth potential

• Act as a key member of the market launch team, helping to successfully transition from distributor to direct supply

• Develop a comprehensive regional business plan, forecasting sales by customer and product segment

• Drive sales growth by achieving agreed revenue and performance targets

• Deliver product training and in-store merchandising support, both personally and in collaboration with specialist colleagues

• Build strong, sustainable partnerships with dealers, positioning STIHL as their supplier of choice

• Monitor performance and provide regular reporting against objectives and targets

About the Company:

STIHL is a globally recognised, premium brand with a reputation for engineering excellence and strong specialist dealer partnerships. As part of a strategic transformation, STIHL is moving from a distributor model to becoming a direct supplier to customers across the Republic of Ireland and Northern Ireland.

This transition creates new Territory Sales Manager roles, offering the opportunity to build meaningful commercial relationships in a valued market.

These are high-impact, field-based roles suited to commercially astute sales professionals who thrive in an entrepreneurial environment.

Key Skills/Experience Required:

• Proven track record in field-based sales, territory management or account development

• Strong commercial and analytical capability, with experience building business plans and forecasting

• Skilled at influencing and building long-term customer relationships

• Comfortable working autonomously in a newly created role

• Resilient, structured and results-driven

• Experience within tools, machinery, agricultural, hardware or related sectors would be advantageous

Salary/Benefits Information:

We offer an excellent basic salary plus a 20% bonus opportunity, plus a fully expensed company vehicle, fuel card, 25 days holiday, generous pension provision, private medical and dental schemes, workwear and product discounts.

Furthermore you will have the opportunity to:

• Shape and grow a strategically important market

• Be part of a significant and visible business transformation

• Represent a globally respected premium brand

• Enjoy a high level of autonomy and responsibility

Contact: Nick Hester

Job Reference: NH/101575

Candidate care:

By responding to this advert you consent to Cavendish Maine processing the personal data included within this application.

If your application is successful we will contact you to discuss the opportunity in more detail, within 48 hours of receiving your application.

Should you not hear from us within 3 working days please assume your application has been unsuccessful on this occasion. Please be advised that if unsuccessful for this role we may keep your details in our hold file, during which time you may be contacted for other suitable vacancies.  If you do not want us to do this please call us to advise.

In the meantime, we would like to thank you for your interest in Cavendish Maine.