Marketplace Marketing Executive
| Job Type | Permanent |
| Location | Midlands |
| Area | West Midlands, UK |
| Sector | Sales & Marketing |
| Salary | £35,000 - £45,000 + Benefits |
| Start Date | |
| Advertiser | Shelley Velati |
| Job Ref | SV/104589 |
| Working | Hybrid |
- Description
The Opportunity: Marketplace Marketing Executive
- As a key member of the newly established Marketplace team, you will play an integral role in driving the visibility, performance and growth of a portfolio of leading housewares brands across Amazon and other online marketplaces.
- Working closely with the Marketing, Product Development and Marketplace teams, you will develop and execute strategic marketing initiatives that enhance brand presence, optimise product performance and support the company's long-term digital growth ambitions.
- This is an exciting opportunity for an experienced e-commerce professional with a passion for Amazon marketing, consumer products and digital innovation.
Key Responsibilities:
Amazon Marketing & Marketplace Management
- Collaborate with the Marketing, Product Development and Marketplace teams to execute agreed marketing strategies and campaigns.
- Proactively shape content to align with emerging consumer and marketplace trends.
- Create and manage Amazon product listing forms for new product launches.
- Develop and coordinate the creation of compelling A+ Content within established brand guidelines.
- Maintain and optimise Amazon Brand Stores, ensuring they showcase key launches, hero products and current trends.
- Write and enhance product titles, bullet points and descriptions using keyword research and SEO best practice.
- Conduct keyword analysis and share insights across the wider business to support both B2B customers and the company's own B2B and B2C websites.
- Ensure content updates are replicated across European Amazon marketplaces to maintain a consistent brand message.
- Support marketing initiatives across multiple product categories within the wider business portfolio.
- Monitor competitor activity, analysing marketing approaches and presenting recommendations to the team.
- Review Vendor Central reports to identify trends, opportunities and performance insights.
- Identify opportunities for new product launches, product bundles and promotional activity.
- Work with internal teams to ensure all products have a comprehensive suite of imagery, including pack shots, lifestyle photography and infographic content.
- Monitor campaign and content performance, presenting findings and recommendations to the management team.
Wider Marketing Responsibilities:
- Develop a strong understanding of the product ranges, their features, benefits and target audiences.
- Work closely with Product Development teams to support new product launches and communicate emerging trends through Amazon content.
- Create engaging digital assets and content to support launches and promotional campaigns.
- Produce imagery and content for use across customer B2B websites and other digital channels.
- Present marketing performance updates and recommendations to management to support future planning.
- Provide support across additional business categories and projects as required.
Essential Experience:
- Minimum of 5 years' hands-on e-commerce experience, with a strong focus on Amazon Vendor Central and/or Amazon Vendor Services (AVS).
- Proven experience in planning, executing and evaluating digital marketing campaigns.
- Strong understanding of Amazon SEO, A+ Content and Brand Store management.
- Experience analysing performance data and translating insights into actionable recommendations.
Core Competencies:
- Communication: Confident presenting ideas, sharing insights and working with stakeholders across the business.
- Collaboration: A team player who enjoys working cross-functionally to achieve shared goals.
- Analytical Thinking: Comfortable interpreting data, identifying trends and making evidence-based decisions.
- Attention to Detail: High standards of accuracy across content creation, reporting and product management.
- Commercial Awareness: Ability to identify opportunities to improve performance and drive sales growth.
Technical Skills:
- Proficient in Microsoft Excel, Word and PowerPoint.
- Experience managing social media platforms and scheduling content.
- Competent using Canva and/or Adobe Photoshop to create and edit visual assets.
- Familiarity with Meta Creator Studio and social media performance reporting.
- Strong understanding of analytics tools and digital performance metrics.
- Excellent product copywriting skills, with the ability to create persuasive, SEO-optimised content.
Personal Attributes:
- Creative with a keen eye for detail.
- Highly organised with excellent time management skills.
- Commercially minded and results driven.
- Naturally curious about consumer trends and marketplace developments.
- Adaptable and eager to support a fast-paced, growing business.
Salary:
- £35,000 - £45,000 + Benefits
Contact:
Shelley Velati
Reference: SV: 104589
Candidate care:
By responding to this advert you consent to Cavendish Maine processing the personal data included within this application.
If your application is successful we will contact you to discuss the opportunity in more detail, within 48 hours of receiving your application.
Should you not hear from us within 3 working days please assume your application has been unsuccessful on this occasion. Please be advised that if unsuccessful for this role we may keep your details in our hold file for 6 months, during which time you may be contacted for other suitable vacancies. If you do not want us to do this please call us to advise.
In the meantime, we would like to thank you for your interest in Cavendish Maine.