Area Sales Manager

• Work for one of the Uk’s leading garden trade brands
• Inherit a sales area with 22 years of consistent coverage
• Can you sell top quality brands in a competitive garden products market?

Job Description: Area Sales Manager

You will be responsible for delivering sales growth across an area covering Northern England with occasional trips to Scotland. 

You will work closely with independent garden centres, garden retailers and selected online stockists, building strong relationships and helping customers maximise sales opportunities through effective ranging, merchandising and commercial planning.

This is a home-based field sales role with extensive customer travel throughout the territory.

Key Responsibilities

• Drive sales growth across existing and new customers within the territory.
• Develop new distribution opportunities and win new accounts.
• Manage and grow relationships with independent garden centres, retailers and online customers.
• Create and implement customer-specific growth plans and joint business plans.
• Analyse sales performance and identify opportunities for increased revenue and profitability.
• Advise customers on new product launches, seasonal opportunities and promotions.
• Attend trade shows, exhibitions and occasional customer events.
• Forecast customer demand and liaise with internal teams to support stock planning and availability.

About the Company:

Our client is one of the UK's leading garden products brands, renowned for designing and supplying high-quality gardening products, accessories and gifts to garden centres, retailers and online stockists across the UK and internationally.

Due to continued growth, they are seeking an experienced Area Sales Manager to manage and develop a well-established territory covering Northern England plus occasional visits to Scotland.

Candidate profile: Area Sales Manager

We're looking for a driven and professional field sales specialist who can build trusted customer relationships while maintaining a strong commercial focus.

You will ideally have:

• A minimum of 5 years' sales experience.
• Experience within garden products, horticulture, DIY, home and leisure, consumer goods, retail, or a related sector.
• A strong track record of account management and new business development.
• Excellent territory planning, organisation and time management skills.
• Strong commercial awareness and analytical capability.
• Confidence presenting to customers at all levels.
• Excellent communication and relationship-building skills.
• Good IT and CRM system experience.
• Self-motivation, resilience and a proactive approach to winning business.
• The ability to represent and champion a premium consumer brand.

Salary/Benefits Information:

Salary up to £45,000 depending on experience, annual bonus opportunity of up to 15%, company car (hybrid vehicle), fuel card, mobile phone and laptop, 25 days holiday plus bank holidays. Home-based role with autonomy and flexibility and an opportunity to join a highly respected market-leading brand with a strong reputation for quality and innovation.

Contact: Nick Hester

Job Reference: NH/104423

Candidate care:

By responding to this advert you consent to Cavendish Maine processing the personal data included within this application.

If your application is successful we will contact you to discuss the opportunity in more detail, within 48 hours of receiving your application.

Should you not hear from us within 3 working days please assume your application has been unsuccessful on this occasion. Please be advised that if unsuccessful for this role we may keep your details in our hold file, during which time you may be contacted for other suitable vacancies.  If you do not want us to do this please call us to advise.

In the meantime, we would like to thank you for your interest in Cavendish Maine.