Area Sales Manager

Area Sales Manager – Midlands

XYZ Machine Tools Industrial Machinery Sales (CNC)

Location: Midlands, England

OTE of £100,000

Reference: SB/101807

Area Sales Manager – Midlands

Engineering / Capital Equipment / CNC Machine Sales

We are working with XYZ Machine Tools Ltd, one of the UK’s leading suppliers of CNC machine tools, to recruit an Area Sales Manager for the Midlands.

With over 40 years of heritage, XYZ Machine Tools specialises in the supply of high-quality CNC lathes and milling machines, featuring industry-leading control systems such as ProtoTRAK and Siemens. Their machines are used extensively across precision engineering, subcontract machining, and manufacturing environments where accuracy, efficiency, and reliability are critical.

This is an excellent opportunity to join a well-established and highly respected business, known for combining robust, user-friendly technology with outstanding customer support.

The Role

You will be responsible for managing and developing a portfolio of customers across the Midlands, working with both existing accounts and new business opportunities. The role requires a consultative, solution-led sales approach—understanding customer production needs and recommending appropriate CNC machining solutions.

Key responsibilities include:

• Managing and growing existing customer relationships

• Identifying and developing new business opportunities

• Delivering machine demonstrations and technical presentations

• Maintaining a structured and proactive approach to territory management

The Company

XYZ Machine Tools Ltd is the UK’s largest CNC machine tool supplier by volume, offering a comprehensive range of lathes and mills designed to improve productivity and simplify operation. The company has built a strong reputation for reliability, innovation, and aftersales support, and is continuing to expand its presence across the UK and Europe.

The Person

We are looking for an experienced salesperson with a proven track record in capital equipment or machinery sales. The company will also consider technically minded engineers seeking to transition into a commercial role.

You will:

• Be commercially minded with a consultative sales approach

• Have strong communication and relationship-building skills

• Be self-motivated and comfortable managing a regional territory

• Be based in the Midlands

Package

• Competitive basic salary

• Outstanding bonus scheme with realistic £100,000 OTE 

• Company benefits package

Application Process

Cavendish Maine has been appointed by XYZ Machine Tools to exclusively manage this project.

To apply or to discuss the opportunity in confidence, please follow the links and/or contact Cavendish Maine directly

Please note that any direct or third-party applications submitted to the client will be forwarded to Cavendish Maine for review as part of the agreed recruitment process.