Field Sales Manager

Job title: Field Sales Manager – Trade & Independents Retail Channel

Location: UK Field based, ideal location Midlands/Home Counties

Salary: up to £85,000 basic + generous bonus + car allowance + benefits

Sector: Stationery, Ats/Crafts, Greetings. Seasonal, Gift and Toys

Job type: Permanent

Are you a strategic leader with a proven track record in trade and independent retail channel sales?

We are seeking an experienced Field Sales Manager to drive growth, develop high-performing teams, and expand market presence across the independent retail and wholesale channel within this highly successful business…

The company:

Cavendish Maine are pleased to be working on an exclusive and retained basis with this true market leading business – our client has excellent market presence and reputation, supplying both the independent retail and wholesale channel as well as major high street, grocery, convenience and online retailers. With a fantastic and extensive portfolio of creatively designed stationery, arts/crafts, greetings, seasonal, gift and toy related products, they are widely recognised and respected as a key player within their industry and have an incredible track record of success.

The role:

We are looking for a driven and commercially astute Field Sales Manager to lead and develop a successful field sales team of 8. Reporting to the Head of Sales, you will take ownership of managing this high-performing sales team, growing existing accounts, and securing new trade business opportunities.

This is a fantastic opportunity for a results-focused sales leader who thrives in a fast-paced environment and is passionate about delivering sustainable revenue growth.

Key Responsibilities:

Account Growth & Development

• Lead, coach, and develop the field sales team to maximise territory performance, identifying and capitalising on opportunities within existing accounts
• Inspire the team to secure and develop new business opportunities to further grow and develop sales across each territory
• Monitor financial performance, forecast sales, and implement corrective actions where needed
• Develop strong product and competitor knowledge

Team Leadership & Strategy

• Manage and motivate the field sales team to deliver against KPIs and objectives to achieve targets
• Develop and implement effective sales plans
• Contribute to the wider sales strategy and business planning
• Build strong cross-functional relationships across the business

Reporting & Performance Management

• Maintain accurate and up-to-date sales systems and reporting
• Deliver weekly activity and performance reports
• Support budgeting, forecasting, and annual business planning processes
• Present performance updates and insights at internal meetings

The person:

The successful candidate will have proven field sales management experience within FMCG product sectors such as stationery, arts/crafts, greetings, seasonal, gift or toy related products with an in-depth understanding of the independent retail and wholesale channel ranging from customers such as garden centres, stationery, gift, home and toy retailers and wholesalers.

Key Skills & Competencies:

• A proven track record of delivering profitable sales growth
• Strong commercial awareness and strategic thinking
• Experience leading and developing field sales teams
• Excellent negotiation and influencing skills at all levels
• A target-driven mindset with a passion for exceeding goals
• Strong analytical and organisational skills
• Ability to manage multiple priorities and meet tight deadlines
• Proficient IT skills (CRM systems, reporting tools, Microsoft Office)

If you’re a dynamic sales leader ready to make a real impact, apply now!

Contact:

Consultant: Rina Gokani

Reference: RG/102237

Email: rina@cavendishmaine.com

Tel: 01275 813027

Candidate care:

By responding to this advert you consent to Cavendish Maine processing the personal data included within this application.

If your application is successful we will contact you to discuss the opportunity in more detail, within 48 hours of receiving your application.

Should you not hear from us within 3 working days please assume your application has been unsuccessful on this occasion. Please be advised that if unsuccessful for this role we may keep your details in our hold file, during which time you may be contacted for other suitable vacancies.  If you do not want us to do this please call us to advise.

In the meantime, we would like to thank you for your interest in Cavendish Maine.