Area Sales Manager

Job Description:

• This is a field-based, relationship-led sales role covering the South West (Somerset, Devon and Cornwall)
• You'll take responsibility for managing and developing an existing customer base across merchants and garden centres, while also identifying and converting new opportunities within the region.

​

Key Responsibilities Include:

• Managing and developing an established portfolio of merchant and garden retail accounts.
• Growing turnover across both product ranges through account development and line extension.
• Managing a well-established territory, with scope to grow.
• Identifying new customers and opportunities within the territory.
• Building long-term, consultative relationships rather than transactional sales.
• Increasing brand presence and awareness within the garden retail sector.

About the Company:

• My client is a long-established supplier within the garden retail and merchant sectors, supplying a range of hardware products and garden tools.
• Looking to appoint an Area Sales Manager for the South West.
• The territory is well established, profitable, and steady year-on-year, with clear opportunity to grow the garden tools and garden retail side of the business.

Key Skills/Experience Required:

• This role will suit someone who enjoys autonomy, relationship management, and long-term account development.
• Field sales experience within B2B, merchants, DIY, garden retail, or related sectors.
• A consultative, customer-focused sales approach.
• Experience managing existing accounts and developing new business.
• Strong interpersonal skills and the ability to build rapport with customers.
• A realistic, long-term mindset – this role offers stability rather than aggressive short-term targets.

Contact:

Rebecca Isaac

Reference: RI/101343

Candidate care:

By responding to this advert you consent to Cavendish Maine processing the personal data included within this application.

If your application is successful we will contact you to discuss the opportunity in more detail, within 48 hours of receiving your application.

Should you not hear from us within 3 working days please assume your application has been unsuccessful on this occasion. Please be advised that if unsuccessful for this role we may keep your details in our hold file, during which time you may be contacted for other suitable vacancies.  If you do not want us to do this please call us to advise.

In the meantime, we would like to thank you for your interest in Cavendish Maine.