Marketing Manager

Are you both organised and influential?

We are looking for a Marketing Project Manager to oversee own label and branded product launches. You will have access to a number of internal resources to support this role.

You will be responsible for developing and managing the company’s own health and beauty brands and overseeing distributed partner brands. This includes brand strategy, product development, project management, social media marketing, promotional campaigns, and maintaining brand consistency across all channels.

The role requires creativity, strong organisational skills, and a deep understanding of the health and beauty industry.

Key Responsibilities:

Brand Development & Strategy:

• Develop and execute brand strategies for existing and new in-house health and beauty brands.
• Conduct market research to identify trends, competitor activities, and consumer preferences.
• Define brand positioning, unique selling propositions (USP), and messaging.
• Create and maintain brand guidelines to ensure consistency across all touchpoints.

Marketing & Communications:

• Develop and manage marketing plans for both in-house and distributed brands.
• Oversee creation of marketing materials (product brochures, visuals, digital assets).
• Coordinate and manage trade marketing activities for retail and distributor partners.
• Plan and execute seasonal and promotional campaigns.

Digital & Social Media Marketing:

• Create and execute social media strategies to increase brand awareness and engagement.
• Manage content calendars for platforms like Instagram, Facebook, TikTok, Pinterest, and LinkedIn
• Oversee websites ensuring products and information is kept up to date.
• Oversee influencer partnerships and collaborations.
• Analyse and report on social media performance metrics, adjusting strategies as needed.

Product Development & Project Management:

• Responsible for collating all customer enquiries, assessing the feasibility of the project, ensuring all product requirements are met before passing the enquiry on to the product development team and relaying the information back to the sales team.
• Create and manage project timelines for all customer enquiries to ensure on-time delivery of new product launches.
• Responsible for cross referencing prices received to the customer brief to ensure all product requirements are met before passing information to the sales representative.

Promotions & Events:

• Plan and manage promotional activities (discounts, bundles, giveaways, seasonal campaigns).
• Organise brand-related events such as product launches, trade shows, and in-store activations.
• Attending key trade fairs to help build in house and customer brands.
• Work with PR agencies and media partners to secure brand exposure.

Financial Management:

• Manage brand budgets effectively to maximize ROI.
• Monitor and analyse sales performance of brands and products.
• Provide regular reports on marketing spend, campaign performance, and sales impact.

Cross-functional Collaboration:

• Work closely with sales teams to align brand strategies with retail and distributor goals.
• Collaborate with e-commerce team for online product visibility and sales optimisation.
• Communicate regularly with senior management on progress and performance.
• You will be adaptable and able to pivot at a moments notice.

Salary:

• £35,000 - £40,000

Contact:

Shelley Velati

Reference: SV/96739

Candidate care:

By responding to this advert you consent to Cavendish Maine processing the personal data included within this application.

If your application is successful we will contact you to discuss the opportunity in more detail, within 48 hours of receiving your application.

Should you not hear from us within 3 working days please assume your application has been unsuccessful on this occasion. Please be advised that if unsuccessful for this role we may keep your details in our hold file for 6 months, during which time you may be contacted for other suitable vacancies.  If you do not want us to do this please call us to advise.

In the meantime, we would like to thank you for your interest in Cavendish Maine.