Digital Marketing Manager
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| Job Type | Permanent |
| Location | Midlands (Hybrid / Remote considered) |
| Area | West Midlands, UKEast Midlands, UK |
| Sector | Sales & MarketingGeneral Insurance |
| Salary | £50,000 to £65,000 + DOE, + Bonus + Benefits |
| Start Date | |
| Advertiser | Stephen Mallaband |
| Job Ref | SM/102866 |
- Description
Some marketing roles maintain the machine.
This one gets to build it.
We’re recruiting for a successful, fast-growing B2B business investing heavily in technology, AI and growth. They now need a commercially driven Digital Marketing Manager to build a measurable lead generation engine.
This is a senior, high-impact role with genuine influence.
The role
You’ll own the digital marketing function end-to-end, working closely with leadership to drive pipeline growth, improve performance and maximise ROI.
This is a hands-on role for someone who enjoys making things happen.
Key responsibilities
- Manage and optimise Google Ads and LinkedIn Ads campaigns
- Improve cost per lead, lead quality and campaign ROI
- Lead SEO strategy and grow inbound enquiries
- Improve visibility in AI-generated search results
- Own GA4, attribution and conversion tracking
- Build clear dashboards and performance reports
- Use LinkedIn Sales Navigator and data tools to identify prospects
- Improve website conversion rates, landing pages and lead journeys
What we’re looking for
- Proven success in digital marketing within a B2B environment
- Strong Google Ads and LinkedIn Ads experience
- Hands-on GA4, analytics and reporting skills
- Strong SEO knowledge
- Commercial mindset with focus on revenue growth
- Comfortable in a fast-paced SME environment
- Able to combine strategy with execution
Ideal backgrounds
- Financial Services / Insurance
- Fintech / Insurtech
- Recruitment Marketing
- Professional Services
- Membership / Franchise
- Specialist B2B SaaS
What’s on offer
- £50,000 to £65,000 DOE
- Bonus + benefits
- Hybrid / remote flexibility
- Senior visibility and real influence
- Chance to build systems and shape growth
- Ambitious, successful business with momentum
Interested?
Apply in confidence or contact Cavendish Maine for a discreet conversation.
Contact: Stephen Mallaband
Reference: SM/102866
Candidate care:
By responding to this advert you consent to Cavendish Maine processing the personal data included within this application.
If your application is successful we will contact you to discuss the opportunity in more detail, within 48 hours of receiving your application.
Should you not hear from us within 3 working days please assume your application has been unsuccessful on this occasion. Please be advised that if unsuccessful for this role we may keep your details in our hold file, during which time you may be contacted for other suitable vacancies. If you do not want us to do this please call us to advise.
In the meantime, we would like to thank you for your interest in Cavendish Maine.
